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Digital Marketing

Eligibility

10+2

Duration

Duration: 3 Month

Fees

Semester Wise: Rs. 15,000/-

Digital Marketing

The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing.
Why Choose a Career in Digital Marketing?
In today’s world, in which India is trying to go digital in near future, choosing a Career in Digital Marketing can be a win-win. Digital Marketing offers huge Opportunity to plan and undertake a meaningful career with flexible timing and endless opportunity to learn and earn.

Website Planning & Creation

  • Website Planning & Creation
  • Understanding Websites,Domain Name and Domain Extensions
  • Web Server & Hosting
  • Different Types of Websites - Web , Mobile , Responsive, Parallax , Static & dynamic , E-commerse
  • HTML & CSS
  • Top Tools to evaluating

SEO

  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Stakeholders in Search
  • Mechanics of Search
  • On-Page Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Content Updates & Layout
  • Meta Tags
  • SEO Site Map
  • SEO Google Search Console
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Laws & Guidelines

Search Marketing (PPC)

  • Key PPC Concepts
  • Strengths of Pay per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Laws & Guidelines

Search Engine Marketing with AdWords (SEM)

  • Adwords & Keyword Selection
  • Create Text Ads
  • CPC Bidding
  • SEM Metrics & Optimization

Content Marketing

  • How to write compelling & provocative Content
  • Using the right template & designs
  • Promoting content in social media

SMM

  • Key Concepts
  • Social Media Goals
  • Setting Goals and Priorities
  • Facebook Features
  • Facebook Newsfeed
  • Facebook Insights
  • Facebook Business Page
  • Twitter Features
  • Twitter Engagement
  • LinkedIn Setup & Profile
  • LinkedIn Features
  • LinkedIn Company Page
  • Google+ Setup
  • Google+ Features
  • Google+ Insights
  • Google+ Analytics
  • Google+ Brand Page
  • YouTube Setup
  • YouTube Channels
  • YouTube Channels
  • YouTube Features
  • Tumblr
  • Blogging
  • LinkedIn Groups
  • LinkedIn Advertising
  • Twitter Advertising
  • Pinterest
  • Instagram
  • Snapchat
  • Facebook Insight

Mobile Marketing

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Optimised websites
  • Mobile Apps
  • Attributes of Effective Apps
  • DMI 6 Step Process for Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Mobile Coupons & Ticketing
  • Implementation
  • Strategic Steps
  • Marketing Goals
  • Review & Testing
  • Key Trends
  • Social Media Channels
  • Laws & Guidelines

Email Marketing

  • Key Email Marketing Concepts
  • Campaign Process
  • Online Data Capture
  • Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour
  • User Characteristics
  • Email Copy
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing
  • Laws & Guidelines

Local Business SEO

  • Google My Business Page Optimization
  • On Page Optimization of Website
  • Customer Review Strategies
  • Link Analysis Essentials
  • Competitive Analysis & Winning Strategies
  • Local SEO Tools